Chief Enthusiasm Officer
Catherine@TheMocktail.com

Favorite networking tip: Invest the time to prepare for events. It will help you feel more confident and accelerates connecting with others. Be ready with good, open ended questions. Then spend 20% of your time asking them and 80% listening to the responses.

Catherine Alman MacDonagh, JD is an entrepreneur, having launched several businesses (in addition to Mocktails LLC) that are the first of their kind. Her businesses are focused on strategy, business development and process improvement. She designs and delivers innovative training and coaching programs as well as retreats and meetings.

Catherine is a former corporate counsel and successful executive, having served in marketing, business development and client services positions in firms of different sizes. In addition to her Mocktail work, Catherine is CEO and Founder of the Legal Lean Sigma Insitute (LLSI). She is a Co-Founder of the Legal Sales and Service Organization, where she directed and now presents results of LSSO’s several groundbreaking studies on women rainmakers. 

As a speaker and instructor, Catherine has delivered courses and programs to hundreds of leaders, primarily in the legal profession. She is a faculty member of ACC’s Value Challenge Master Class, an adjunct professor at The George Washington University Masters of Law Firm Management program, and an annual guest lecturer at Emerson College. Catherine is a co-author of two published books on marketing and selling skills.

Catherine is a Fellow of the College of Law Practice Management and, among other honors and awards, was one of the Boston Business Journal’s 40 Under 40 when she was just a little younger than she is today. Catherine has served in many leadership positions, and is a currently member of the Legal Marketing Association’s Board of Directors and chairs LSSOs Board of Advisors. A mother of two children, Catherine is a supporter of her children’s many academic, artistic and athletic activities.

Roberta Montafia
Chief Visionary Officer
Roberta@TheMocktail.com

Favorite networking tip: Create an action plan, stick to it, and follow up after the event.

Roberta Montafia has over 25 years of executive experience, which includes practicing law and spending 13 years as an in-house legal marketer. She now uses her considerable expertise helping clients articulate a vision for the future, develop infrastructure, and design and implement plans to support the vision and build a platform for success.

Roberta’s experience covers a wide range of geographies. This includes several years working in Europe, which allowed her to add an understanding of the international legal marketplace to her marketing background.

This experience, coupled with her former position as Global Chief Marketing Officer for one of the world’s largest law firms, has given her an advanced understanding of developments and opportunities globally. Under her leadership as Chief Marketing Officer, the last firm where she held an in-house position was named as one of the MLF 50, The Top 50 Law Firms in Marketing and Communications, by LJN's Marketing the Law Firm - 2 years in a row. She also has had several marketing initiatives recognized by the Legal Marketing Association’s Your Honor Awards.

Roberta gained her knowledge of the offshore world when she was recruited as the first Marketing Director for Appleby, one of Bermuda’s largest law firms. She was responsible for the strategic business development of the law firm and its business subsidiaries, and was instrumental in the creation of the firm’s first web-based product. Over a nearly 5 year tenure with the firm her strategic marketing leadership resulted in the firm becoming well known for its innovations on many fronts; for its web-based legal tools, as well as for original insurance products. It was while she was with Appleby that the Legal Mocktail™ was born.

Roberta is a graduate of the University of Massachusetts and earned her Juris Doctor from Suffolk University Law School. She is a member of the advisory board of the Legal Sales and Services Organization, a Fellow of the College of Law Practice Management, a 2008 inductee in the Legal Marketing Association Hall of Fame and a former President of the Legal Marketing Association, under whose leadership the organization made many strategic advances in the areas of member value, technology applications and organizational efficiency.

She has authored numerous publications and is a frequent panelist and speaker at associations, specialty bars, CLE programs and legal marketing and business development seminars.